Legal · Privacy Policy

How NOVO collects, uses, and protects your information.

This Privacy Policy explains what information Yes NOVO, LLC collects through yesnovo.com, related applications, and electronic communications — how we use and share that information, your rights and choices, and our efforts to safeguard it. The summary below covers the essentials. The full policy follows.

Last updatedMay 6, 2026
EffectiveMay 6, 2026
Version historyAvailable on request

Summary of Key Points

The essentials, before the full policy.

A brief overview of our privacy practices. The full Policy below has the complete details, including jurisdiction-specific rights and procedures.

No Sale of Personal Information
We do not sell your personal information or share it for cross-context behavioral advertising. We share information only with service providers, affiliates, and select business partners under contract for specified business purposes, or as required by law.
Human Oversight of AI
We use AI systems to enhance our services. We do not rely on fully automated decision-making that produces legal or similarly significant effects without human review.
Scope
This Policy covers personal data collected via our website, related applications, and electronic communications. It does not cover offline data collection or third-party websites.
Information We Collect
Information you provide directly (contact details, account info, transaction details) and information collected automatically via cookies and similar technologies (IP address, browser type, usage data).
Use of Information
To provide and improve our Website and services, respond to your requests, personalize your experience, send marketing communications (with your consent or as permitted by law), and for legitimate business and legal purposes.
Cookies & Tracking
Our Site uses cookies and similar tracking technologies for functionality and analytics. Non-essential cookies will only be used with your consent where required by law.
Your Rights
Depending on your jurisdiction, you may have rights to access, correct, or delete your data; opt out of certain processing; and more. We honor rights under CCPA/CPRA and GDPR.
International Transfers & Security
We transfer personal data internationally using approved safeguards such as European Commission–approved Standard Contractual Clauses, and employ robust security measures to protect your data.

Section 1

Scope of this Privacy Policy

What this Policy covers

This Privacy Policy applies to personal information we collect through:

Our website yesnovo.com and any subdomains (the “Website” or “Site”).
Mobile or desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
Email, text, and other electronic communications between you and Yes NOVO relating to our services or Website.
Interactions with our advertising or applications on third-party websites and services, if those applications or advertising include links to this Policy.

What this Policy does not cover

This Policy does not apply to personal information collected offline or on any other Company apps or websites (including websites you may access through this Website), nor to information you provide to or that is collected by any third party. We encourage you to review the privacy policies of any third-party websites or services you interact with outside of Yes NOVO.

Section 2

Information we collect about you

We collect personal information (information that identifies you or relates to an identifiable person) and non-personal information. The categories include:

A. Information you provide directly

Contact and account details. Name, postal address, email address, telephone number, company name, job title, and login credentials if you register on our Site.
Communications. Records and copies of your correspondence with us if you contact us.
Survey responses. Your responses to surveys we may ask you to complete for research purposes.
Transactional information. Details of transactions you carry out and information necessary to fulfill your orders. Payment card information is processed by our payment gateway provider and is not stored on our servers after your transaction is completed.
User contributions. Content you post, submit, or display on public areas of the Website. We cannot guarantee that your User Contributions will not be viewed by unauthorized persons.

B. Information collected automatically

When you visit our Site, we (and authorized third parties) use cookies and similar technologies to automatically collect certain information about your equipment, browsing actions, and patterns:

Device and usage data. Details of your visits to our Website, including traffic data, location data, logs, the resources you access, IP address, operating system, and browser type.
Cookie and tracking data. Information collected through cookies, web beacons (clear GIFs, pixel tags), and similar technologies — described in Section 5.

C. Information from third-party sources

We may receive personal information about you from other sources, such as our business partners. For example, if you express interest in our services via a channel partner or referral, that partner may share your contact and inquiry details with us.

D. Categories, purposes, and retention

Data Category	Sources	Primary Purposes	Third Parties Shared With	Retention Period
Identifiers (name, email, phone, address, company, job title)	Directly from you; from business partners	Service delivery, account management, responding to inquiries, marketing (with consent or as permitted)	Service providers (hosting, CRM, email); channel partners (with consent); affiliates	Duration of business relationship plus a reasonable period thereafter for legal compliance
Device & Usage Data (IP, browser, OS, pages, traffic)	Automatically via cookies, web beacons	Website improvement, analytics, personalization, security	Analytics service providers	Typically 12–24 months, unless required longer for security or legal compliance
Financial / Transaction Data (billing, payment, order history)	Directly from you during transactions	Order fulfillment, billing and collection	Payment gateway provider (encrypted; not stored post-transaction)	Payment details: not stored post-transaction. Order records: as required for tax, accounting, legal compliance
Communications (email, chat, support)	Directly from you when you contact us	Customer support, service improvement, legal compliance	Service providers (support tools)	Duration of business relationship plus a reasonable retention period
User Contributions (comments, posts, surveys)	Directly from you when you submit content	Community features, research, service improvement	May be publicly visible on the Website	Until you request deletion; cached/archived copies may persist

E. Sensitive personal information

We do not intentionally collect sensitive personal information (such as Social Security numbers, driver's license numbers, precise geolocation, racial or ethnic origin, health data, biometric data, or financial account passwords) through our Website. Please refrain from providing such details unless specifically requested for a defined purpose. If we collect sensitive personal information in the future, we will update this Policy to describe the categories collected and the purposes for which it is used.

Section 3

Purposes of collection and use

We use the personal information we collect for the following business and commercial purposes:

To operate and provide our services. Present our Website and its contents to you; provide information, products, or services you request; and fulfill any other purpose for which you provide information.
To personalize your experience. Customize our Website to your interests, recognize you when you return, and store information about your preferences.
To improve our Website and services. Estimate audience size and usage patterns, improve customer service, and enhance site functionality and security.
To communicate with you. Send administrative communications (policy updates, account notices, expiration and renewal notices) and promotional communications. You can opt out of marketing emails at any time (see Section 7).
To facilitate contests, surveys, or events if you choose to participate.
To carry out obligations and enforce rights arising from any contracts entered between you and us, including for billing and collection.
To display testimonials. With your consent, we may use your testimonial and your name on our Website and in print advertisements. You can request to update or delete your testimonial by contacting privacy@yesnovo.com.
For legal, security, and fraud prevention. Comply with court orders, laws, or legal process; enforce our Terms of Use and other agreements; and protect the rights, property, or safety of Yes NOVO, our customers, or others.
With your consent. For any other purpose we describe when you provide the information, or for any other purpose with your consent.

Section 4

Legal bases for processing (EEA, UK, and similar jurisdictions)

When we process your personal information, we rely on the following legal grounds:

Providing requested services, responding to inquiries, fulfilling orders: Performance of a contract or pre-contractual steps
Website analytics, site improvement, and security: Legitimate interests (improving service quality, user experience, security)
Marketing communications to business contacts: Legitimate interests (promoting services to relevant audiences); Consent where required by law
Sending promotional emails or newsletters: Consent (opt-in)
Setting non-essential cookies and similar tracking: Consent (where required under applicable law)
Legal compliance, fraud prevention, record-keeping: Legal obligation and/or Legitimate interests

Where we rely on legitimate interests, we have conducted balancing assessments to confirm that our interests are not overridden by your data protection rights. You have the right to object to processing based on legitimate interests at any time. Where we rely on consent, you have the right to withdraw consent at any time; withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Section 5

Cookies and tracking technologies

We and our third-party partners use cookies, web beacons, pixels, and other tracking technologies (“Cookies”) to provide and improve the Site:

Essential cookies. Necessary for the Site to function (e.g., to remember your session or preferences). Without them, some features may not work.
Analytics & performance cookies. Collect information about how visitors use our Site to help us improve and optimize content and user experience.
Advertising & targeting cookies. If applicable, used to make advertising messages more relevant to you (e.g., preventing the same ad from continuously reappearing).

Your choices for cookies

When you first visit our Site, you may be presented with a cookie banner or preference tool. Non-essential cookies will only be used with your consent where required by law (e.g., in the EU/UK).

Browser controls. You may refuse to accept browser cookies via your browser settings. However, you may not be able to access certain parts of our Website if you do.
Interest-based advertising opt-outs. You can opt out of receiving targeted ads from members of the Network Advertising Initiative at networkadvertising.org/choices or optout.aboutads.info.
Global Privacy Control (GPC). If our Site detects a GPC signal from your browser, we will treat it as a valid request to opt out of sale or sharing of personal information.
Symmetry of consent. Where consent is required, opting out is as easy as opting in.

Section 6

Disclosure of your information

We may disclose aggregated information about our users without restriction. We may share your personal information with third parties in the following circumstances, with appropriate safeguards and confidentiality obligations in place:

Subsidiaries and affiliates. For purposes consistent with this Policy, such as internal administration or integrated service delivery.
Service providers. Contractors and third parties bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it. Examples: hosting, payment processors, analytics, customer support tools, email services, IT/security.
Business partners (including channel partners). With your consent or at your direction. Such partners are bound by contractual obligations and do not receive rights to use your information for their independent marketing purposes without your consent.
Corporate transactions. To a buyer or successor in a merger, divestiture, restructuring, or sale of some or all of Yes NOVO's assets, including in bankruptcy or similar proceedings.
Legal compliance and protection. To comply with court orders, laws, or legal processes; respond to government or regulatory requests; enforce our agreements; or protect the rights, property, or safety of Yes NOVO, our customers, or others.
With your consent or at your direction. For any other purpose disclosed when you provide the information.

No sale of personal information

We do not sell personal information to third parties, and we do not share personal information for cross-context behavioral advertising (as those terms are defined under applicable privacy laws such as the CCPA/CPRA). If our practices change in the future such that we begin to sell or share personal information, we will update this Policy and provide required notices and choices, including the option to opt out.

Your right to opt out

If you are a resident of California or another jurisdiction with similar rights, you have the right to direct us not to sell or share your personal information. Because we do not currently engage in these activities, we have not placed a “Do Not Sell or Share My Personal Information” link on our Site (we will provide one if our practices change). For questions, contact privacy@yesnovo.com.

Section 7

Your privacy choices and rights

A. General choices

Marketing communications. Opt out by adjusting your account preferences, clicking “unsubscribe” in any promotional email, or emailing privacy@yesnovo.com. This opt-out does not apply to information provided in connection with a product purchase, warranty registration, service experience, or other transaction.
Account information. If you have an online account with us, you can usually review and update your information by logging in. For other changes, contact privacy@yesnovo.com.

Jurisdiction-specific rights

For U.S. State Residents

California (CCPA/CPRA), Colorado, Connecticut, Virginia, Utah

Right to knowRequest disclosure of categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the third parties with whom we share it.
Right to deleteRequest deletion of personal information we have collected from you, subject to certain exceptions.
Right to correctRequest that we correct inaccurate personal information about you.
Right to opt out of sale/sharingDirect us not to sell your personal information or share it for cross-context behavioral advertising.
Right to limit use of sensitive personal informationLimit our use and disclosure of sensitive information beyond what's reasonably necessary.
Right of non-discriminationYou will not be denied services or charged different prices for exercising your privacy rights.

For EEA, UK, and Similar Jurisdictions

Comparable data protection laws (subject to certain conditions)

Right of accessConfirm whether we process your personal data and access the data we hold about you.
Right to rectificationCorrect inaccurate personal data and complete incomplete data.
Right to erasureRequest deletion (“right to be forgotten”), subject to legal exceptions.
Right to restrict processingSuspend processing in certain circumstances.
Right to data portabilityReceive your data in a machine-readable format.
Right to objectObject to processing based on legitimate interests, including direct marketing.
Right to withdraw consentWithdraw consent at any time without affecting prior lawful processing.
Right to lodge a complaintComplain to your local supervisory authority about our data practices.

How to exercise your rights

You (or an authorized agent acting on your behalf) can submit requests by emailing privacy@yesnovo.com or completing our online privacy request form. For your security, we will take steps to verify your identity before fulfilling your request. Verified requests will be processed within the timeframes required by law. In certain states (Colorado, Connecticut, Virginia), you may appeal our decision by responding to our notification with further explanation.

Minors

Our Website is not directed to children. We do not knowingly collect personal information from children under 13. We do not sell or share the personal information of consumers under the age of 16 without affirmative authorization. If we learn we have collected personal information from a child under 13 without verification of parental consent, we will delete that information.

Section 8

Use of artificial intelligence and automated processing

Yes NOVO embraces an “AI-First” strategy, prioritizing the integration of artificial intelligence across business functions to drive efficiency, innovation, and customer value. We are committed to leveraging AI responsibly while maintaining data privacy, ethical standards, and human oversight at every stage.

Analytics and personalization. AI-driven analytics to understand website usage patterns, detect technical issues, and improve content. We may also personalize content or recommendations based on your interests.
Customer support and chatbots. AI-powered chatbots or virtual assistants on our Site to help answer FAQs, guide you through resources, or provide initial customer support.
Explore with NOVO conversation logs. When you use the “Explore with NOVO” conversational surface, your messages and the AI's responses are processed by our AI provider to generate replies. We retain a transcript of these conversations for up to 90 days for safety review, abuse prevention, AI guardrail improvement, and quality assurance. Transcripts are tied to an anonymous session identifier and are not joined to identifying information unless you submit your name and email through the consultation handoff form. After 90 days, transcripts are purged.
Visitor analytics and behavioral tracking. When you visit our Site we use third-party visitor analytics services to record page views, time spent, and return visits for site improvement and customer-context purposes. Behavioral tracking is only loaded after you accept analytics in the cookie banner.
Marketing and communications. Automation in some communications. CRM software may use rules or algorithms to send timely, relevant content based on your interactions.
AI model improvement. We may use feedback or usage patterns to train and improve our machine learning models. When we do this, we typically aggregate or de-identify the data. We do not sell your personal information for use in AI model training by third parties.
Human oversight and accountability. Our internal AI Usage Policy mandates compliance with applicable data protection laws, role-based access controls, periodic bias audits, and an AI governance committee.
Third-party AI service providers. Where third-party AI platforms process personal data collected via our Website, those providers are bound by contractual obligations consistent with the safeguards described in Section 6.

No automated decisions with legal effect

We do not make decisions based solely on automated processing (including profiling) that produce legal or similarly significant effects without meaningful human involvement. If this changes, we will update this Policy and provide required notices, opt-outs, or consent opportunities before deploying such technology.

Section 9

Data security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Payment transactions are encrypted using SSL technology and processed through our payment gateway provider's database, accessible only by authorized personnel bound by confidentiality obligations. After a payment transaction, your private financial information is not stored on our servers.

Our internal AI governance framework requires data encryption in transit and at rest for all personal or corporate data used by AI systems, as well as access controls based on the principle of least privilege.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. Do not share your password with anyone.

No system is perfectly secure. The transmission of information via the internet is not completely secure. Although we take significant steps to protect your information, we cannot guarantee its security. Any transmission of personal information is at your own risk. If you have reason to believe that your interaction with us may no longer be secure, please contact us immediately using the information in Section 14.

Section 10

International data transfers

Yes NOVO is headquartered in the United States. If you are accessing our Site or providing information from outside the United States — including from the EEA, UK, Canada, or other jurisdictions — your personal information may be transferred to and processed in the United States or other countries that may not provide equivalent levels of data protection as your home jurisdiction.

Whenever we transfer personal data internationally, we ensure appropriate safeguards are in place:

Standard Contractual Clauses (SCCs). For personal data originating from the EEA, UK, or Switzerland, we use the European Commission's Standard Contractual Clauses (or, for UK transfers, the UK International Data Transfer Addendum).
Additional safeguards. Data encryption, pseudonymization, and enforcing data minimization for data leaving its country of origin.
Other approved mechanisms. Where applicable, we may rely on adequacy decisions or compliance frameworks such as the EU-U.S. Data Privacy Framework.

By using our Site or submitting your personal information, you acknowledge that your data may be transferred internationally as described above, and we will take steps to ensure it remains protected in accordance with this Policy and applicable law.

Section 11

Children's privacy

Our Website and services are intended for adults and are not directed to children under the age of 13 (or the age of digital consent in your jurisdiction, if higher). We do not knowingly collect personal information from children under 13.

Consumers under 16. We do not sell or share the personal information of consumers we know to be under the age of 16 without affirmative authorization — from the consumer directly if aged 13–15, or from a parent or guardian if under 13.

If we learn that we have collected personal information from a child under the relevant age without proper consent, we will delete that information promptly. If you believe we might have any information from or about a child under 13, please contact us at privacy@yesnovo.com.

Section 12

Data retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, or as required or permitted under applicable law. The table in Section 2(D) provides category-specific retention criteria. General principles:

We periodically review our retention practices to ensure we are not keeping data longer than necessary.
When personal information is no longer required for its original purpose, we will securely delete or anonymize it, unless retention is required for legal, regulatory, tax, accounting, or legitimate business purposes.
If you request deletion of your data, we will delete or anonymize it, unless we are legally required or permitted to retain it. We cannot delete your personal information except by also deleting your user account. If you delete User Contributions, copies may remain in cached and archived pages.

Section 13

Changes to this Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will post the updated Privacy Policy on this page with a notice that the policy has been updated and will notify you by additional means where required by law (such as email notification to registered users or a prominent notice on our Site's homepage).

We encourage you to review this Policy periodically. The date the Privacy Policy was last revised is identified at the top of this page. Your continued use of our Website after any update to this Policy constitutes your acceptance of the changes, to the extent allowed by law. We maintain a version history of material changes — prior versions are available upon request by contacting privacy@yesnovo.com.

Section 14

Contact information

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us:

Privacy Office · Yes NOVO, LLC

We respond to all privacy inquiries within the timeframes required by law.

Email: privacy@yesnovo.com
Phone: +1 (469) 848-0050

For Individuals in the EU/EEA or United Kingdom

If you have unresolved concerns about our handling of your personal data, you may lodge a complaint with the Data Protection Supervisory Authority in the country where you reside. Below are authorities for selected countries; a complete directory is available at edpb.europa.eu.

AustriaAustrian Data Protection Authority — data-protection-authority.gv.at
GermanyFederal Commissioner for Data Protection — bfdi.bund.de
Republic of IrelandIrish Data Protection Commissioner — dataprotection.ie
NetherlandsDutch Data Protection Authority — autoriteitpersoonsgegevens.nl
United KingdomInformation Commissioner's Office — ico.org.uk
All other jurisdictionsEDPB Board Members — edpb.europa.eu/board/members_en

Yes NOVO, LLC takes its obligations under applicable privacy laws seriously and strives to protect your personal information. This Privacy Policy is intended to provide you with a clear understanding of how we handle your data. If anything in this Policy is unclear, please contact us and we will be happy to explain further.