NOVO Channel · Partnership program
Bring NOVO to your customers.Build alongside the integrated technology partner.
NOVO partners with resellers, technology consultants, agencies, and trusted advisors who serve SMB and mid-market customers. Your customers get an integrated technology partner across secure AI advisory, governance, and delivery; Microsoft platform deployment; security operations; compliance; operational managed services; and licensing strategy — delivered through a Microsoft Direct CSP relationship. Multiple participation models, direct relationship with NOVO leadership, no partner-management bureaucracy in between.
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Who NOVO partners with
- Resellers
- Technology consultants
- vCIOs and fractional CIOs
- Industry-vertical specialists
- MSPs
- Agencies
- Trusted advisors
Why partner with NOVO
Three reasons partnership with NOVO works.
Partnership decisions matter in three directions: what your customers get from a NOVO referral, what you get commercially from the partnership, and what the partnership relationship actually looks like once it's active. NOVO Channel is built around real substance in all three directions — and the substance is concrete enough to verify before any commitment.
Block 1 · What your customers get
The full integrated technology partner — across the entire portfolio.
When you bring NOVO to a customer, you're bringing the whole NOVO portfolio: secure AI advisory, governance, and delivery through NOVO Compass; Microsoft platform deployment through NOVO Cloud; security operations through NOVO Secure; regulatory framework alignment through NOVO Compliance; operational managed services through NOVO Care; and Microsoft licensing strategy through NOVO License. Six services that work together as one integrated technology partnership, rather than six separate vendor relationships your customer has to coordinate.
The Microsoft Direct CSP relationship is real substance partners can leverage. NOVO is a Microsoft Direct Cloud Solutions Partner — not an indirect reseller routing through a distributor. The Direct CSP relationship typically produces immediate licensing discount opportunities customers can verify against their current invoices. Microsoft Advanced Support — US-based, FBI background-checked engineers with direct escalation to Microsoft platform engineering — comes with eligible licensing. Your customers get verifiable commercial value from the referral, not just abstract “partnership benefits.”
And the technology depth matches the commercial structure. AI-augmented services across the operational layer — managed SOC operations, compliance evidence collection, license optimization, help desk acceleration. CMMC baseline tenant for DoD suppliers. M365 GCC + G5 licensing strategy for compliance-bound customers. Copilot adoption planning grounded in actual deployment experience. Your customers get the same operational depth NOVO's direct customers get.
The full NOVO portfolio your customers can engage
Innovation & Growth
- NOVO Compass — Secure AI advisory, governance, and delivery
- NOVO Cloud — Microsoft platform deployment
Risk Management
- NOVO Secure — Security operations
- NOVO Compliance — Framework alignment
Operational Foundation
- NOVO Care — Operational managed services
- NOVO License — Licensing strategy
Block 2 · What partners get
Partnership compensation matched to your contribution.
Multiple participation models to match your operational reality. Refer-and-walk-away if your business is introducing customers to NOVO and not delivering services yourself. Co-branded marketing if you want to bring NOVO services to your existing customer relationships under joint visibility. Reseller arrangements where you're operating as the customer's primary contracting party. The participation model fits your customer relationship — not the other way around.
Compensation structures matched to partner contribution. Partners who contribute introductions earn for the introduction. Partners who contribute joint marketing and customer engagement participate in margin share. Partners who carry the customer contracting and delivery operate under reseller compensation structures. The commercial substance matches the operational substance — what you put into the partnership shapes what you get out of it.
Deal registration with attribution protection. Partners submitting qualified opportunities receive a Protection Period that secures the partner's attribution while the opportunity is active. Marketing materials, sales playbooks, training resources, and partner portal access. A dedicated NOVO partner contact — not an automated portal queue. Specific compensation structures, eligibility windows, and program details are confirmed during partner onboarding — calibrated to the partnership model and your customer relationships.
Block 3 · What the partnership looks like
Direct partnership with NOVO leadership and operations teams.
NOVO's channel program is intentionally direct. Partners work with NOVO leadership and operations teams directly — not through layers of partner-management bureaucracy. The people you talk to about a customer opportunity are connected to the people who would actually deliver the work. Joint customer engagements are real engagements, not formalized handoffs through partner-relations protocols.
The program is recently established and intentionally so. Active partners have meaningful input into how the program evolves as it matures. The compensation structures, the marketing materials, the deal registration mechanics, the partner enablement tools — these are evolving with input from partners who are actively building customer relationships. Ground-floor positioning matters here: the partners who join the program now have direct influence over what the partnership looks like a year from now.
NOVO's partnership reality is the same as NOVO's customer-service reality — direct relationships with the people doing the work, no bureaucratic layers between substance and execution.
Partnership models
Four ways to partner. Choose the engagement that fits your customer relationship and your operational model.
NOVO supports multiple partnership models because partners come to the relationship with different customer relationships, different operational capacities, and different commercial preferences. The four models below describe the structural shapes available — what the partnership is in each case, who carries customer contracting and delivery, and which kind of partner the model fits best. Specific compensation structures, eligibility, and program details are confirmed during partner onboarding.
Four partnership models
Model 1
Refer to NOVO
Partner refers prospective customers to NOVO. NOVO contracts with the customer, delivers the services, and provides ongoing support. Partner earns compensation when the customer engages — either as a referral fee for qualified leads or as commission tied to the customer relationship over time. The simplest model — Partner contributes to the introduction; NOVO carries delivery, contracting, and customer relationship from there.
Best for: Partners contributing introductions and qualified leads — technology consultants, trusted advisors, vCIOs, and others whose customers would benefit from NOVO services but who aren't operating as service delivery providers themselves.
Model 2
Refer from NOVO
NOVO refers prospective customers to Partner. Partner contracts with the customer, delivers services, and provides support. Compensation structure designed for partners delivering specific services in their own customer engagements where NOVO has identified an opportunity but isn't the right delivery match.
Best for: Partners with delivery capacity in specific service categories — agencies, MSPs, and specialized service providers whose offerings complement NOVO's portfolio in customer scenarios where the partner is the better delivery match.
Model 3
Co-Branded
Joint marketing with NOVO — co-branded materials, joint customer engagements, shared positioning. NOVO contracts with the customer as seller of record and carries primary delivery responsibility. Partner shares margin and may participate in delivery activities where appropriate. The customer sees both brands and gets the strategic value of both relationships.
Best for: Partners bringing NOVO services to their existing customer relationships — agencies, consultants, and trusted advisors who want to expand their offering without rebuilding their service delivery infrastructure.
Model 4
Reseller / White-Label
Partner resells NOVO services as part of the partner's own customer engagements. Partner is the customer of record and seller of record — contracting, invoicing, and primary customer relationship sit with Partner. White-label arrangements available where appropriate. The most operationally substantial model — Partner operates as the customer's primary technology service relationship, with NOVO services embedded.
Best for: Partners with established customer relationships and full delivery operations — MSPs, larger consultancies, and integrated service providers whose customers expect a single contracting relationship that spans multiple service categories.
Specific compensation structures, eligibility, and program details are confirmed during partner onboarding — calibrated to the partnership model that fits your customer relationships and operational reality.
What partnering with NOVO looks like
A direct, low-friction partnership program — designed to let partners get active quickly.
The partnership operates as a direct relationship with intentional simplicity. Partners can engage quickly, work with NOVO directly, and grow into deeper relationships as both sides learn what works. Three phases describe the partnership lifecycle:
Phase 1
Onboarding
Partner application and program acceptance. Channel Partner Agreement execution. Onboarding training that covers NOVO's portfolio, the partnership models, and the operational mechanics of deal registration, joint engagements, and partner compensation. Partner portal access. Designed for low-friction entry — partners can be active in the program quickly, without prolonged formal-onboarding cycles.
Phase 2
Enablement
Training materials covering NOVO's services in depth. Sales playbooks for common partner-customer scenarios. Co-branded marketing assets and templates. Deal registration with attribution protection — partners submitting qualified opportunities receive a Protection Period that secures the partner's attribution. A dedicated NOVO partner contact — direct communication with someone who knows the program, the portfolio, and the customer scenarios partners are working on.
Phase 3
Active partnership
Ongoing program support across active customer opportunities. Joint customer engagements where the partnership model calls for them. Regular check-ins about what's working in the partner's customer base and what's emerging. Meaningful input into how the program evolves — active partners shape the partnership reality going forward.
The partnership reality is direct: Partners work with NOVO leadership and operations teams without bureaucratic intermediaries. The “emerging program” framing is opportunity, not weakness — partners who join the program now have ground-floor positioning in a partnership that's actively growing, with input into what the relationship looks like as it matures.
Ready when you are
The fastest way to know if a NOVO partnership fits is to start a conversation.
Tell us about your customer relationships and what would make the partnership work — the technology consulting practice whose customers need integrated services, the vCIO or fractional CIO engagement where customers need Microsoft platform delivery and ongoing operational management, the agency serving SMBs whose technology needs span what NOVO covers, the industry-vertical specialty (manufacturing, DoD suppliers, biotech, energy) whose customers need the depth NOVO brings, the MSP looking for portfolio expansion (especially around AI advisory, Microsoft Security Platform, or compliance-driven CMMC work), the trusted-advisor relationship whose customers are facing CMMC transitions, Copilot adoption planning, or compliance-driven licensing strategy. We'll talk through what makes sense for your situation, which partnership model fits your operational reality, and how the engagement scope would match where your business is going.